Skip to Content

About us

               PRIME Magazine: Our Journey




2006

The Beginning

PRIME Magazine is founded with a mission to celebrate and serve Singapore's vibrant 40+ community, a group largely overlooked by mainstream media.



2010 

Finding Our Voice

Solidifying our reputation as the only bi-monthly publication dedicated to the health, wealth, nutrition, and leisure of those in their prime years.

2015 

Digital Expansion

Recognizing the shift in media, we launch our digital presence to reach our audience beyond the printed page.



2020 

 A Suite of Services

PRIME evolves from a magazine into a broader platform, beginning to develop both B2B and B2C services to better serve our community.



2024 

The Platform Vision

Embarking on our next chapter: to become the leading digital platform connecting our audience with trusted experts and resources.

The Future 

Leading the Conversation

Our commitment continues: to empower our readers to age with grace, confidence, and purpose.